Nutrition Information and Visual Attention: Insights from a Meta-Analytical Approach

ABSTRACT

The present study investigated how different nutrition information influences consumer attention. This study aims to provide a meta-analytic model to understand nutrition information as a stimulus element for visual attention. This paper explores the literature about nutrition information while debating four divergent questions regarding levels of visual attention, such as: which labeling systems generate the most visual attention? Are there differences in visual attention between vice and virtue nutrition information? Monochromatic create more attention than polychromatic labels? Does the position of the label influence visual attention? The findings contribute additional information to the results on perceived nutrition information from previous studies indicating that consumer attention tends to be increased (reduced) by the non-directive system (directive system), vice nutrition information (virtue nutrition), and nutritional information at the top of the package (nutritional information at the bottom of the package).

KEYWORDS:

• Nutrition information
• consumer attention
• directive/non-directive system
• and vice/virtue nutrition information

Disclosure statement

No potential conflict of interest was reported by the author(s).