The use of data analytics technique in learning management system to develop fashion design skills and technology acceptance

ABSTRACT

Data analytics technique in education provides unparalleled opportunities in the era of e-learning platforms to support students. In this context, learning management system (LMS) as a platform allows recording the learner's activity recorded in order to explore data unique types coming from the academic context in order to improve the learning experience. Therefore, this research aims to reveal the impact of using data analytics technique in LMS to develop the fashion design skills and technology acceptance. The research was applied to students at Home Economics Department who were randomly divided into two equal experimental groups. An extended Technology Acceptance Model (TAM) and a developed product evaluation card were utilized as main research instruments. The empirical findings showed that data analytics technique in LMS had significant and positive influence on the enhancement of students' fashion design skills in the functional, esthetic and creative aspects. Findings also revealed robust supporting evidence for the suggested research model as data analytics technique had a major positive direct impact on the perceived usefulness and perceived ease of use of LMS. In addition, it had positive indirect impact on students' attitude and their behavioral intention to use LMS, that mediated by perceived usefulness of LMS.

KEYWORDS:

• Data analytics technique
• learning management system
• fashion design
• technology acceptance model
• perceived usefulness
• perceived ease of use

Acknowledgements

The authors are thankful to the Deanship of Scientific Research at Najran University for funding this work through grant research code NU/SHED/17/002.

Disclosure statement

We announce that there are no conflicts of interest.

Respect for ethical principles

Informed consent for human subjects was obtained for the use of TAM factor questionnaires.

Additional information

Funding

This work was supported by Najran University [Grant Number NU/SHED/17/002].

Notes on contributors

Abdellah Ibrahim Mohammed Elfeky

Abdellah Ibrahim Mohammed Elfeky is an associate professor at the Department of Educational Technology at Kafrelsheikh University in Egypt. Nowadays, he is working at the Department of Curricula and Instruction at Najran University in Saudi Arabia. His research interests involve the use of computer and multimedia in teaching, current methods of teaching, and teacher professional development and preparation. Besides, the use of social media, mobile learning, augmented reality, CSCL, Big Data, and virtual reality in teaching.

Marwa Yasien Helmy Elbyaly

Marwa Yasien Helmy Elbyaly is an associate professor of Home Economics at Kafrelsheikh University in Egypt. Nowadays, she is working at the department of home economics at Najran University in Saudi Arabia. Her research interests involve fashion design, handmade embroidery, pattern-making, online teaching and learning object repository. In addition, the use of social media, mobile learning, virtual reality, CSCL, Big Data, and augmented reality in teaching.