Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes

Abstract

This study examines altruistic, hedonic, impact philanthropy, and egoistic motivational dimensions in regard to support for an animal sanctuary. A cross-sectional sample of animal-sanctuary supporters is obtained. The findings indicate that impact philanthropy motives are the most substantial motivational dimension, while egoistic motives are the least substantial. Respondents reported hedonic and altruistic motives as the second most influential dimension for supporting the animal sanctuary. Furthermore, hedonic and impact philanthropy motives are strongly associated with sanctuary visitation, while hedonic motives are associated with membership. Gender and age are also examined in this study; results indicate that women are more altruistic than men, a finding supported by past research. Implications of these findings are explored from both academic and managerial perspectives.

KEYWORDS:

• altruistic
• donation
• egoistic
• hedonic
• philanthropy