A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

ABSTRACT

The aim of this research is to identify the existence of tribal behaviour in surfing lovers and football fans and the impact of this tribalism on the consupmption of brans associated with surfing. The intention is not to focus on tribal relationships between fans and their club or sport, but to identify to what extent the fan commitement level can impact on preferences toward sponsor brands.

KEYWORDS:

• Fandom
• cult
• tribe
• tribal brands
• surfing
• football

Notes

1. According to the Cambridge Dictionary. Retrieved from Cambridge Dictionary Online, from http://dictionary.cambridge.org/define.asp?key=18874&dict=CALD

2. According to the Cambridge Dictionary, to commit is “to promise or give your loyalty, time or money to a particular principle, person or plan of action.”

3. According to the Cambridge Dictionary. Retrieved from Cambridge Dictionary Online, from http://dictionary.cambridge.org/define.asp?key=18874&dict=CALD