Consumer Behavior in the Disposal of Products: Forty Years of Research

ABSTRACT

Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication.

KEYWORDS:

• consumer behavior
• product disposal
• promotion

Funding

Universidad Tecnológica Indoamérica funded this study.