What Drives Experiential Outcomes? The Case of Triple Stimulus Vouchers

Abstract

This study aims to examine the relationships between the dimensions of experiential motivation and experiential relationship quality, experiential participation and experiential outcomes. The study findings are based on structural equation modeling of a convenience sample of 557 tourists purchasing travel products using triple stimulus vouchers in the Taipei Tourism Expo, indicating that the proposed model fits the data. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of experiential motivation and experiential relationship quality, experiential participation and experiential outcomes. These findings are discussed in terms of both academic and practitioner implications.

Keywords:

• experiential motivation
• experiential relationship quality
• experiential participation
• experiential outcomes
• tourist

Disclosure statement

No potential conflict of interest was reported by the authors.