https://orcid.org/0000-0002-2179-8264
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Notes
1 Hudson and Hudson, “Branded Entertainment.”
2 Srivastava, “Do Low Involved Brands Have Better Consumer Perception.”
3 Kitchen and Burgmann, “Integrated Marketing Communication.”
4 Ford et al., “Antecedents of Product Placement Effectiveness across Cultures.”
5 Hackley et al., “An Ethical Evaluation of Product Placement.”
6 Russell, “Investigating the Effectiveness of Product Placements in Television Shows.”; Russell and Belch, “A Managerial Investigation into the Product Placement Industry.” Kozary and Baxter, The Influence of Product Placement Prominence.
7 Chan, “Product Placement and Its Effectiveness.”
8 Guo et al., “Product Placement in Mass Media.”
9 Sofi et al., “Impact of Subliminal Advertising on Consumer Buying Behaviour.”
10 De Gregorio and Sung. “Understanding Attitudes toward and Behaviors.”
11 Tsai et al., “The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions.”
12 Galician, Handbook of Product Placement in the Mass Media.
13 Cowley and Barron. “When Product Placement Goes Wrong.”
14 Galician, Handbook of Product Placement in the Mass Media
15 Patel and Patel. “Brand Recall for Product Placement in Hindi Movies.”
16 Kaur, “Product Placement in Movies.”
17 Nelson and Deshpande. “The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies.”
18 Eagle and Dahl, “Product Placement in Old and New Media.”
19 Gokhale, “Comparative Study of the Practice of Product Placement in Bollywood and Hollywood Movies.”
20 Barn, “Product Placement in Bollywood Movies.”
21 Pokrywczynski, “Product Placement in Movies.”
22 DeLorme and Reid, “Moviegoers' Experiences and Interpretations of Brands in Films Revisited.”
23 Auty and Lewis, “Exploring Children's Choice.”; Spielvogel et al., “Again and Again.”; Naderer et al., “Children's Attitudinal and Behavioral Reactions to Product Placements.”
24 Hudson et al., “Meet the Parents.”
25 Spielvogel et al. “Again and Again.”
26 Kim and McClung, “Acceptability and Ethics of Product Placement in Sport Video Games.”
27 Chan. “Product Placement and Its Effectiveness.”
28 Wang and Chen. “The Influence of Dialogic Engagement.”; Cholinski, “The Effectiveness of Product Placement; Chan et al., “Processing of Product Placements and Brand Persuasiveness.”; Matthes and Naderer, “Product Placement Disclosures.”; Cowley and Barron. “When Product Placement Goes Wrong.”
29 Ford et al. “Antecedents of Product Placement Effectiveness across Cultures.”
30 McKechnie and Zhou. “Product Placement in Movies.”
31 Karrh et al., “Audience Attitudes towards Brand (Product) Placement.”
32 Lee et al., “Young Adults’ Responses to Product Placement in Movies and Television Shows.”
33 Nelli, “Italian Young People's Attitudes toward Product Placement in Movies.”
34 Boeing et al., “I Saw It in the Movies, but Does That Matter?”
35 Eisend, “A Cross-Cultural Generalizability Study of Consumers' Acceptance.”
36 Sung et al., “Non-Student Consumer Attitudes towards Product Placement.”
37 Karrh et al.. “Audience Attitudes towards Brand (Product) Placement.”
38 Russell, Toward a Framework of Product Placement.
39 d’Astous and Seguin, “Consumer Reactions to Product Placement.”
40 Smith, “Casting Product for Special Effect.”
41 Chan, “Product Placement and Its Effectiveness.”
42 Chang et al., “Product Placement in Entertainment Media.”
43 Guo et al., “Product Placement in Mass Media.”; Kureshi and Sood. “In‐Film Placement Trends.”
44 Karrh et al.. “Practitioners' Evolving Views on Product Placement Effectiveness.” Craig‐Lees et al., “Perceptions of Product Placement Practice across Australian and US Practitioners.”; Um and Kim. “Practitioners’ Perspectives on Branded Entertainment in the United States.”
45 D'Astous and Chartier. “A Study of Factors Affecting Consumer Evaluations.”; Lehu and Bressoud. “Recall of Brand Placement in Movies; Gibson et al., “Conscious and Nonconscious Effects of Product Placement.”; Chan “Product Placement and Its Effectiveness”; Martí-Parreño et al., “Product Placement in Video Games.”
46 Cowley and Barron. “When Product Placement Goes Wrong.”
47 Matthes and Naderer. “Product Placement Disclosures.”
48 Balasubramanian et al., “Audience Response to Product Placements.”
49 Russell, “Investigating the Effectiveness of Product Placements in Television Shows.”; Matthes et al., “More than Meets the Eye.”; De Gregorio and Sung. “Understanding Attitudes toward and Behaviors in Response to Product Placement.”; Dias et al., “Can Negative Characters in Soap Operas Be Positive for Product Placement?”; Chen, “Analysis of Product Placement in Film-Induced Tourism.”; Yang and Yin. 2nd International Conference on Education Science and Economic Management (ICESEM 2018).
50 Mackay et al., “The Effect of Product Placement in Computer Games on Brand Attitude and Recall.”
51 Tina and Buckner. “Receptiveness of Gamers to Embedded Brand Messages in Advergames.”; Cowley and Barron. “When Product Placement Goes Wrong.”
52 Ford et al. “Antecedents of Product Placement Effectiveness Across Cultures.”; Nelson, “Recall of Brand Placements in Computer/Video Games.”
53 Srivastava, “Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets.”; Srivastava, “Do Low Involved Brands Have Better Consumer Perception Due to Product Placement in Emerging Markets?”
54 Nelson and Devanathan. “Brand Placements Bollywood Style.”
55 Padmanabhan and Jena. “Product Placement & Its Effect on Customers with Special Reference to South Indian Movies.”
56 Balasubramanian et al., “Modeling Attitude Constructs in Movie Product Placements.”
57 Wang and Chen. “The Influence of Dialogic Engagement and Prominence on Visual Product Placement in Virtual Reality Videos.”
58 Kureshi and Sood. “Indian Gamers’ Recall, Recognition, and Perceptions of in-Game Placements.”
59 Srivastava, R. K. “Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets.”
Additional information
Notes on contributors
Sangeeta Sharma
Sangeeta Sharma is an Associate professor, Department of Humanities and Social Sciences, Birla Institute of Technology and Science 6168-S, New Academic Building, Birla Institute of Technology and Science, Pilani, India, 333031
Arpan Bumb
Arpan Bumb is at Birla Institute of Technology and Science, Pilani, India, 333031