Abstract
As part of the tradition of outgoing Central States Communication Association Presidents and Executive Directors providing a spotlight column in Communication Studies, I focus on the practical value of academic conferences for the development of knowledge, enhancement of teaching and mentoring practices, and as an outlet for learning about and doing service. Communication is a practical discipline where the research has a potential to make profound and positive differences. The interaction that is allowed at conferences presents an opportunity for communication pedagogy, research, and service to transform in meaningful ways. In addition to practical advice for making the most of a conference experience, some of the most recent developments for CSCA are highlighted. The essay then ends with a personal note.