Implicit theories of communicative competence: The semantics of social behavior

Observers evaluating the competence of communicators use both observed behaviors and traits inferred from these behaviors in their evaluation. In order to understand the process by which these evaluations are made, the manner in which the beliefs about trait/behavior relationships that underlie this process must be understood. Based on analysis of judgments of prototypical “communicators” of different skill levels and of actual people, trait/behavior relationships are, with one exception, similar across competence level and communicative situation.