A growing body of communication research is focusing on variables that influence the likelihood persons will behave consistently with their attitudes. This study examines the effects of two variables on persons' degree of attitude‐behavioral intention congruency: (1) their perceptions of the attitude object's prototypicality and (2) their level of attitudinal confidence.
Attitude object prototypicality, attitudinal confidence, and attitude‐behavioral intention consistency: A cognitive view of the attitude‐behavior relationship
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