On October 22, 1986, C. Everett Koop released the Surgeon General's Report on Acquired Immune Deficiency Syndrome. This essay examines that report as a rhetorical watershed in the national dialogue about AIDS. We suggest that this report—and the media attention that attended it—dramatically shifted the socio‐political environment concerning AIDS and contextual‐izfd Reagan's silence concerning the disease as a lack of presidential leadership on the issue.
Communication Studies
Volume 46, 1995 - Issue 1-2
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The Authoritative Metaphor and Social Change: Surgeon General C. Everett Koop's Direct Mailer, “Understanding AIDS”
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