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Articles

A Cross-Functional, Multi-Disciplinary Approach to Teaching E-Commerce

Pages 43-52 | Published online: 09 Oct 2015
 

Abstract

Marketing educators today are faced with the challenge of teaching students about electronic commerce in a rapidly changing business world. This paper presents an innovative approach to teaching E-commerce that was recently piloted at a large, public midwestern university. The authors discuss the increasing need for cross-functional, multi-disciplinary undergraduate business education and then explain how this approach has been applied to their E-commerce module. The module's learning objectives, content, administration, and grading are briefly reviewed. Also highlighted are the teaching perspectives of the instructors who created this E-commerce module. The article concludes with an assessment of the model, a review of student feedback, and a summary of planned changes to be adopted the next time the E-commerce module is taught.

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