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Marketing Education Review Volume 12, 2002 - Issue 3
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Articles

Integrating Technology in Marketing Education: Perspective for the New Millennium

Naresh K. Malhotra
Pages 1-5 | Published online: 09 Oct 2015
 
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Abstract

This article offers a perspective on the integration of technology in marketing education. We highlight the importance of the topic, define technology and discuss the various issues confronting marketing educators. To provide an introduction to this special issue, we classify and summarize the various articles that appear. We conclude with some thoughts on the future of technology in marketing education.

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An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum
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