The Scholarship of Teaching: A Study of Marketing Education Journal Publications

Abstract

This paper examines marketing education scholarship between 1990 and 1999 by comparing content, individual productivity, and institutional productivity in the two primary education journals within the field, Journal of Marketing Education and Marketing Education Review. Faculty from any given institution tend to publish in either JME or MER, but not in both. Further, collaboration seems to occur across schools more than within. There is no apparent correlation between the mission of the institution and the likelihood of publication in the area of teaching scholarship. In terms of content, there are slight differences between the journals, and the topics have changed somewhat over the ten year period.