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Original Articles

An Examination of Alternative Approaches to the Treatment of Confidential Information in Live Case Projects

Pages 71-82 | Published online: 09 Oct 2015
 

Abstract

In recent years, marketing educators have been using an increasing number of experiential learning assignments in their courses. As students leave the relatively safe confines of the university to interact with businesses, they collect information which could in some cases be considered confidential. This study examines various methods of dealing with client information in live case projects and identifies the related risks and rewards. The typical elements of a nondisclosure or confidentiality agreement are set forth and some of the implications of using such agreements for students, faculty supervisors and outside businesses are explored.

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