Prediction of treatment effect perception in cosmetics using machine learning

ABSTRACT

Perception of treatment effect (TE) in cosmetics is multifaceted and influenced by multiple parameters that need to be considered simultaneously when evaluating TE. Here we provide a global approach to predicting TE perception using Random Forest (RF) classifier. Data from three randomized double-blind clinical studies with a total of 50 subjects were used. Different products were applied to each facial cheek of subjects at each visit, and post-application photographs were taken. Nine primary endpoints relating to skin pores were assessed by a specific image analysis algorithm. Twenty judges evaluated the relative pore visibility in all possible pairs of cheek photographs. RF was used to construct a prediction model for TE perception based on the primary endpoints and judge’s evaluation. Intra-study product ranking was done using the Bradley-Terry model on mean judges’ predicted preference. RF demonstrated overall good accuracy in predicting TE perception. Applying RF technique not only addresses issues of multiplicity, nonlinearity and interactions between multiple criteria but also focuses decision-making on one discrete parameter thereby simplifying interpretability and allowing for more consumer-centered claim substantiation in clinical trials.

Abbreviations: RF: Random Forest classifier; FDA: The US Food and Drug Agency; ID: Identifier; MCID: Minimal clinical important difference; Param: Parameter; PGIC: Patients’ Global Impression of Change; TE: Treatment effect; TRT: Treatment

KEYWORDS:

• Cosmetics
• treatment effect perception
• clinical evaluation
• claim substantiation
• statistics
• discrete choice modelling
• machine learning

Authors’ contributions

All authors (SS, LC, A-MB, CC, JC, AS) made substantial contributions to the study’s conception, data analysis and writing. All authors have read, revised and approved the final manuscript.

Competing interests

The author declares that they have no competing interests.

Financial disclosures

All authors (SS, LC, A-MB, CC, JC, AS) have no financial disclosuresL’Oréal R&I.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This work was supported by L’Oréal R&D.