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Journal of Travel & Tourism Marketing Volume 25, 2008 - Issue 3-4: Geography and Tourism Marketing
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Original Articles

Using Geographic Information System to Visualize Travel Patterns and Market Research Data

Charles Chancellor PhD Department of Recreation, Park, and Tourism Studies, Indiana University, HPER Building, Room 133, 1025 East 7th Street, Bloomington, IN 47405, USA E-mail: [email protected]Correspondence[email protected]
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Shu Cole PhD Department of Recreation, Park, and Tourism Studies, Indiana University, HPER Building, Room 133, 1025 East 7th Street, Bloomington, IN 47405, USA E-mail: [email protected]
Pages 341-354 | Received 01 Oct 2007, Accepted 14 May 2008, Published online: 05 Nov 2010
 
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Abstract

Travel pattern data collected from a rural county in western North Carolina, United States, was analyzed using a geographic information system. Travel pattern data are valuable to destination marketers as it highlights potential regional promotions and development partners. Geographic information systems (GIS) can easily display in map form spatially oriented concepts such as travel patterns and provides easy viewing of the data. The generated maps provided a clear indication of regions, counties, and towns that tourism promoters in the rural county may consider as potential marketing and development collaborators. Additionally, by modeling trip distances per travel pattern, potential new markets were identified.

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