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Abstract
The purpose of this study was to determine if there are distinct socio‐demographic and behavioral characteristics among nature‐based visitors based on distance traveled. The study used two concepts—“gravity” and “inertia”—to explain the effect of distance on travel behavior. The results based on a sample of 642 visitors to the Gifford Pinchot National Forest, USA showed that more distant visitors participated more in viewing activities; were more likely to be first time and day visitors; did less camping; spent more money on activities, private lodging, and transportation; visited the destination less frequently; spent longer periods away from home; and had less place attachment than those traveling shorter distances. The implications of distance‐based market segmentation are discussed.