326
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

CONCEPTUALIZING INTENTION TO TAKE A VACATION FORM TO UNDERSTAND NONCUSTOMERS

&
Pages 264-283 | Received 25 Oct 2007, Accepted 15 Apr 2008, Published online: 02 Nov 2010
 

Abstract

Understanding current noncustomers has been argued to be a key to sustainable success. In this study, a conceptual model is developed based on models and theories on destination image/choice, leisure constraints, and goal‐directed behavior to enhance our understanding about current noncustomers. It is proposed that by examining how the main drivers of nonchoice behavior are related to perceptions of performing a given behavior (e.g., taking a particular vacation form) or perceived constraints (e.g., lack of time or money), would assist tourism businesses and destination managers in developing markets in an innovative way beyond focusing on competition.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 309.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.