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ABSTRACT
Blogs are an Internet application that continues to grow in popularity. Many blogs contain travel-related postings and, thus, are of importance for researchers and practitioners in the tourism field. Differences in blog use have been found across different cultures. This study seeks to test whether social identity theory can explain some of the differences in extent and type of blog use. A sample of 120 travel blogs written by Korean and U.S. bloggers about three different destinations (Paris, Hawaii, and Tokyo) was analyzed. The results show significant differences that fit the assumptions derived from social identity theory.
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Notes on contributors
Yoon Jung Lee
Yoon Jung Lee, PhD, is in the Department of Recreation, Park & Tourism Sciences at Texas A&M University, Agriculture and Life Sciences Building, 2261 TAMU, College Station, TX 77843-2261, USA (E-mail: [email protected]/[email protected]).
Ulrike Gretzel
Dr. Ulrike Gretzel is with the Institute for Innovation in Business and Social Research at the University of Wollongong in Wollongong, NSW, Australia (E-mail: [email protected]).