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ABSTRACT
In this study the authors aim to discover the desired attributes of medical service providers offering different medical treatments, using medical tourists who sought treatment in Thailand. The findings of this study challenge previous studies by suggesting that quality considerations are pre-eminent regardless of the type of treatment sought. Certain types of medical procedures also influence the decision-making processes of medical tourists when they are looking for medical service providers. It is recommended that medical service providers improve their medical facilities and the qualifications of their medical staff to a high global standard in order to gain the attention of prospective medical tourists.
The authors sincerely thank all of the participants and medical service providers in Bangkok and Phuket for their willingness to participate in this study.
Additional information
Notes on contributors
Methawee Wongkit
Methawee Wongkit is Lecturer, Faculty of Commerce and Management, Prince of Songkla University, Trang Campus 102 Moo 6, Kuanpring, Muang, Trang 92000, Thailand (E-mail: [email protected]).
Bob McKercher
Bob McKercher is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong SAR (E-mail: [email protected]).