Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism

ABSTRACT

To date, few empirical studies have focused on the constituents of creative tourists’ experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists’ experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists’ experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.

KEYWORDS:

• Creative tourists
• creative tourism
• memories
• customer satisfaction
• behavioral intentions
• resort hotels

Additional information

Notes on contributors

Faizan Ali

Faizan Ali, PhD Candidate, International Business School, Universiti Teknologi Malaysia, International Campus, Jalan Maktab, 54000 Kuala Lumpur, Wilayah Persekutuan, Kuala Lumpur, Malaysia (E-mail: [email protected]).

Kisang Ryu

Kisang Ryu, PhD, Associate Professor, Department of Food Service Management, College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143-747, Republic of Korea. (E-mail: [email protected]).

Kashif Hussain

Kashif Hussain, PhD, Associate Professor, School of Hospitality, Tourism and Culinary Arts, Taylor’s University, No. 1 Jalan Taylor’s, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia (E-mail: [email protected]).