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ABSTRACT
The majority of research on place attachment has been conducted within a domestic context where local culture is fairly familiar to the visitor. International tourism research has begun to address destination attachment, but has not yet fully explored the concept where the people and the culture are substantially different. This research used in-depth qualitative interviews with international visitors to Thailand to examine the role of local people in destination attachment. Results show that one of the main attributes of international visitors’ attachment is the Thai people. A follow-on survey confirmed that “people attachment” is an integral part of the measurement of destination attachment.
Acknowledgments
An earlier version of the qualitative part of this paper was presented at the International Convention & Expo Summit (ICES) 2014: Creative Leadership in Asian MICE Industry, Seoul, South Korea, May 9–10, 2014.
Additional information
Notes on contributors
Montakan Chubchuwong
Montakan Chubchuwong is Assistant Professor at the Faculty of Tourism and Hospitality, Dhurakij Pundit University, 110/1–4 Prachacheun Road, Laksi, Thailand 10210 (E-mail: [email protected]).
Mark W. Speece
Mark W. Speece is Associate Professor at the College of Business and Economics, American University of Kuwait, P.O. Box 3323, Safat 13034, Kuwait (E-mail: [email protected]).