ABSTRACT
Satisfaction is an excellent predictor of tourist behavior, often used in marketing and destination management. This paper analyzes the extent to which tourist satisfaction influences tourism expenditure at the destination using a gamma regression model, based on the information obtained from 2967 surveys conducted in 14 emerging urban cultural destinations in Andalusia, Spain. The results obtained show that there is indeed a correlation between tourist satisfaction and tourism expenditure at the destination, and guide the implementation of specific policies by stakeholders in these destinations, in order to increase the economic impact generated by this activity.
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Notes on contributors
Pablo Juan Cárdenas-García
Pablo Juan Cárdenas-García, PhD, is a Lecturer in the Department of Economics, University of Jaen, Campus Las Lagunillas, s/n Building D3-231, 23071, Spain (E-mail: [email protected]).
Juan Ignacio Pulido-Fernández
Juan Ignacio Pulido-Fernández, PhD, is Associate Professor, Department of Economics, University of Jaen, Campus Las Lagunillas, s/n Building D3-273, 23071, Spain (E-mail: [email protected]).
María de la Cruz Pulido-Fernández
María De La Cruz Pulido-Fernández, PhD, Laboratory of Analysis and Innovation in Tourism (LAInnTUR), University of Jaen, Campus Las Lagunillas, s/n Building D3-273, 23071, Spain (E-mail: [email protected]).