Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction

ABSTRACT

This study examines object-based and existential authenticity using a multidimensional approach to perceived value. The effects of value perceptions on satisfaction are also examined. Data was collected from tourists at the Singapore Chinatown heritage precinct. The findings revealed that object-based authenticity, existential authenticity, and perceived monetary value positively influenced overall perceived value and subsequently, satisfaction. This paper provides researchers with a theoretical framework of authenticity and perceived value for future empirical studies in the heritage tourism context. It also provides insight into how destination marketers and policy makers can develop effective and sustainable strategies for heritage destinations.

KEYWORDS:

• Heritage tourism
• heritage precinct
• object-based authenticity
• existential authenticity
• perceived value framework

Additional information

Notes on contributors

Sean Lee

Sean Lee is a PhD Candidate at Curtin University, The School of Marketing, GPO Box U1987, Perth, Western Australia 6845, Australia (E-mail: [email protected]).

Ian Phau

Ian Phau is a Professor of Marketing at Curtin University, The School of Marketing, GPO Box U1987, Perth, Western Australia 6845, Australia (E-mail:[email protected]).

Michael Hughes

Michael Hughes is a Senior Lecturer in Environmental Management at Murdoch University, 90 South Street, Murdoch, Western Australia 6150, Australia (E-mail: [email protected]).

Yu Feng Li

Yu Feng Li is an Associate Professor of Marketing at the College of Economics & Management, Shanghai Ocean University, No. 999 Hucheng Ring Rd, Shanghai (201306), People’s Republic of China (E-mail: [email protected]).

Vanessa Quintal

Vanessa Quintal is an Associate Professor of Marketing at Curtin University, The School of Marketing, GPO Box U1987, Perth, Western Australia 6845, Australia (E-mail: [email protected]).