![Sample our Tourism, Hospitality and Events journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5950/TOC-Subject-Sample-2021-Tourism-Hospitality-Events.jpg"})
ABSTRACT
The purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed. This study complements existing literature by providing a comprehensive analysis of the long-term interplay between movie productions and related marketing initiatives undertaken at destinations. Implications for researchers and marketers are discussed.
Additional information
Notes on contributors
Serena Volo
Serena Volo, PhD, is Assistant Professor of Tourism Marketing, Free University of Bozen/Bolzano, School of Economics and Management, Piazza dell’Università 1, 39100 Bolzano, Italy (E-mail: [email protected]).
Anna Irimiás
Anna Irimiás, PhD, is Associate Professor in Tourism Geography, Kodolányi University of Applied Sciences, Tourism Department, Fürdő utca 1. Székesfehérvár H-8000, Hungary (E-mail: [email protected]).