A Hierarchical Model of Perceived Value of Group-Oriented Travel Experiences to Major Events and its Influences on Satisfaction and Future Group-Travel Intentions

ABSTRACT

This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus on specific group-travel value dimensions of social, hedonic, monetary, functional – major event, functional – event-destination tourism infrastructure, epistemic, and convenience. A sample of 389 consumers is used to substantiate our framework. We also empirically examine this model with satisfaction and future group-travel intentions – with satisfaction found to fully mediate the relationship between the perceived value of the group-travel experience and future group-travel intentions. This framework can serve to advance further theory development in this domain.

KEYWORDS:

• Customer experience
• customer-perceived-value
• group-travel behavior
• structural modeling
• major events

Additional information

Funding

This work was supported by a grant from the Faculty of Business and Law, University of Newcastle.

Notes on contributors

Jamie Carlson

Jamie Carlson, PhD, is a Senior Lecturer in Marketing at the Newcastle Business School, University of Newcastle, Level 3, University House, Corner King and Auckland Streets, Newcastle 2300, Australia (E-mail: [email protected]).

Philip J. Rosenberger

Philip J. Rosenberger III, PhD, is a Lecturer in Marketing at the Central Coast Business School, University of Newcastle, Business Offices, PO Box 127, Ourimbah, NSW 2258, Australia (E-mail: [email protected]).

Mohammad M. Rahman

Mohammad M. Rahman, PhD, is a Lecturer in Marketing at the School of Management, Shandong University, 27 Shanda Nanlu, Jinan, 250100, China (E-mail: [email protected]).