Recollection of the Sea Cruise: The Role of Cruise Photos and Other Passengers on the Ship

ABSTRACT

This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.

KEYWORDS:

• Cruise travelers
• luxury cruise
• experience economy
• recollection
• behavioral intentions
• photo purchase
• interaction with other customers

Additional information

Funding

This work was supported by the research fund of Hanyang University [HY-2016].

Notes on contributors

Juhee Kang

Juhee Kang is Assistant Professor, Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Boulevard, Orlando, FL 32819, USA (E-mail: [email protected]).

Aikaterini Manthiou

Aikaterini Manthiou is Assistant Professor, Marketing Department, NEOMA Business School, Mont-Saint-Aignan, France (E-mail: [email protected]).

Insin Kim

Insin Kim is Assistant Professor, Department of Tourism and Convention, Pusan National University. Jangjeon-Dong, San 30, Kumjung-Gu, Busan 609-735, Republic of Korea (E-mail: [email protected]).

Sunghyup Sean Hyun

Sunghyup Sean Hyun is Associate Professor, School of Tourism, Hanyang University, 17 Haengdang-dong, Seongdonggu, Seoul 133–791, Republic of Korea (E-mail: [email protected]).