ABSTRACT
This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.
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Notes on contributors
Ana Cláudia Campos
Ana Cláudia Campos, MS and doctoral candidate in Tourism, is Lecturer, Faculty of Economics, University of Algarve, Campus de Gambelas, Edificio 9, Faro, 8005-139 Portugal (E-mail: [email protected]).
Julio Mendes
Júlio Mendes, PhD, is Assistant Professor, Faculty of Economics, University of Algarve, Campus de Gambelas, Faro, 8005-139 Portugal (E-mail: [email protected]).
Patricia Oom do Valle
Patrícia Oom do Valle, PhD, is Assistant Professor, Faculty of Economics, University of Algarve, Campus de Gambelas, Faro, 8005-139 Portugal (E-mail: [email protected]).
Noel Scott
Noel Scott, PhD, is Professor, Griffith Institute for Tourism, Griffith Business School, Building (G27), Room 3.12, Gold Coast Campus, Griffith University, Parklands Drive, Southport, QLD 4222, Australia (E-mail: [email protected]).