Vivid-memory formation through experiential value in the context of the international industrial exhibition

ABSTRACT

This study empirically tests the relationships between experiential value, vividness, storytelling intentions, and patronage intentions in the industrial exhibitions, and examines the moderating effect of mementos. A total of 211 respondents were recruited from visitors to the international game exhibition. According to the results, (1) three dimensions of experiential value (service excellence, playfulness, and aesthetics) had positive effects on vividness, (2) vividness positively influenced storytelling and patronage intentions, (3) storytelling intentions increased patronage intentions, and (4) mementos had a significant moderating effect on the relationship between vividness and storytelling intentions but not on the relationship between vividness and patronage intentions.

KEYWORDS:

• Vividness
• experiential value
• mementos
• storytelling intentions
• patronage intentions

Additional information

Notes on contributors

Young-joo Ahn

At the time of writing this paper, Young-joo Ahn was Adjunct Professor, Department of Tourism and Convention, Pusan National University, Jangjeon-Dong, San 30, Kumjung-Gu, Busan 609-735, Republic of Korea. She is currently Research Professor in the College of Hospitality and Tourism Management, Sejong University, 143-747(05006) 209 Neungdong-ro, Gwangjin-gu, Seoul, Republic of Korea (E-mail: [email protected]).

Sunghyup Sean Hyun

Sunghyup Sean Hyun is Associate Professor, School of Tourism, Hanyang University, 17 Haengdang-dong, Seongdonggu, Seoul 133-791, Republic of Korea (E-mail: [email protected]).

Insin Kim

Insin Kim is Assistant Professor, Department of Tourism and Convention, Pusan National University, Jangjeon-Dong, San 30, Kumjung-Gu, Busan 609-735, Republic of Korea (E-mail: [email protected]).