ABSTRACT
This study explores the causal relationships between perceived destination ability, three dimensions of brand love (passionate love, emotional attachment, and self-brand integration), switching resistance loyalty, and behavioral loyalty. To test the proposed hypotheses, structural equation modeling was employed based on data from 417 Korean tourists traveling to Japan. The results show significant relationships between the study’s constructs. The results provide valuable insights into the extended model and have important managerial implications for Japan’s destination management organizers facing post-disaster situations.
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Notes on contributors
Kwang-Ho Lee
Kwang-Ho Lee is Assistant Professor, Hospitality and Food Management Program, Department of Family and Consumer Sciences, Ball State University, AT Building 235, Muncie, IN 47306, USA (E-mail: [email protected]).
Sunghyup Sean Hyun
Sunghyup Sean Hyun is Associate Professor, School of Tourism, Hanyang University, 17 Haengdang-dong, Seongdonggu, Seoul 133-791, Republic of Korea (E-mail: [email protected]).