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Original Articles

Unraveling public support for casino gaming: The case of a casino referendum in Penghu

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Pages 398-415 | Received 03 Nov 2015, Accepted 20 Apr 2016, Published online: 09 Jun 2016
 

ABSTRACT

By integrating the social exchange theory (SET) and the theory of planned behavior (TPB), this study unravels the factors associated with residents’ intention to support casino gaming development in Penghu in future referenda. Residents’ attitudes toward casino gaming development in their community were examined in the SET framework while their intention to support such development was investigated in the TPB framework. Despite that partisan difference did not have a significant interaction with TPB variables, past behavior exerted moderating effects determining residents’ intention to support casino gaming development through two TPB variables: subjective norm and perceived behavioral control. Implications are provided.

Abbreviations: ATTU: attitude; DPP: Democratic Progress Party; ECOI: perceived economic impact; ENVI: perceived environmental impact; INT: intention to support casino gaming development in future referenda; KMT: Kuomingtang; PBC: perceived behavioral control; PPB: perceived personal benefit; SET: social exchange theory; SN: subjective norms; SOCI: perceived social impact; TPB: theory of planned behavior

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Jeanette Mei-lan Wu

Jeanette Mei-lan Wu is currently working as a general manager, hotel division of Core Pacific City Development Co., Ltd, Taiwan from March 2008. She received her Doctor of Hotel & Tourism Management (D.HTM) degree from The Hong Kong Polytech University in November 2014. Her career experiences are focused on hotel management and development.

Henry Tsai

Henry Tsai is an Associate Professor in the School of Hotel & Tourism Management at The Hong Kong Polytechnic University. He received his BSc degree in management science from National Chiao Tung University, Taiwan and both his MSc and PhD degrees in hotel administration from the University of Nevada, Las Vegas, USA. His current research interests are in the areas of hotel efficiency and casino and gaming management.

Jin-Soo Lee

Jin-Soo Lee is an Associate Professor in the School of Hotel & Tourism Management at The Hong Kong Polytechnic University. He received his BS degree in business administration at Chung-Ang University, Korea and PhD in the Department of Hotel, Restaurant, Institution Management and Dietetics at Kansas State University, USA. His current research interests are in the areas of MICE and hospitality marketing.

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