A framework of memory management and tourism experiences

ABSTRACT

This research first develops a conceptual model to link relevant concepts in psychology and tourism research to each stage of the long-term memory (LTM) system. It combines insights from mindfulness, positive affect, and quality of conscious experience to understand how tourists encode information; research in short-term memory and working memory as well as social identity to address the consolidation of information; and concepts of remembering, false memory, and storytelling to highlight information retrieval. Next, focus groups were conducted to examine how practitioners are helping tourists encode, consolidate, and retrieve their memories in the context of this model (Study 1). Finally, in-depth interviews were conducted to complement the practitioner’s perspective by reflecting the tourist’s voice that is relevant in each stage of the LTM system (Study 2). Overall, this research connects findings from the practitioner’s viewpoint with the tourist’s voice to present a framework of memory management and tourism experiences.

KEYWORDS:

• Long-term memory system
• tourism experience
• memorable experience
• marketing
• management

Disclosure statement

No potential conflict of interest was reported by the authors.