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Journal of Travel & Tourism Marketing Volume 35, 2018 - Issue 3: Visual Media and Tourism
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Articles

(Re)negotiating authenticity through virtual travel: a case study of Law of the Jungle, a Korean reality travel program

Sohye KimDepartment of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, Champaign, IL61820, USACorrespondence[email protected]
,
Sanghun ParkDepartment of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, Champaign, IL61820, USA
,
Carla A. SantosDepartment of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, Champaign, IL61820, USA
&
Kimberly J. ShinewDepartment of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, Champaign, IL61820, USA
Pages 348-364 | Received 20 Sep 2016, Accepted 04 Apr 2017, Published online: 02 May 2017
 
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ABSTRACT

The current study investigates tourists’ discourse regarding authenticity in the postmodern tourism context by employing the intertwined concepts of authenticity and gaze to examine Law of the Jungle, a Korean reality travel program. Findings from our thematic content analysis of data suggest that the program provides viewers with a dual structure through which to view and negotiate the tourism setting of the show, and that the authenticity of the program is perceived from three main perspectives: objective, subjective, and postmodernist. Findings are contextualized within extant literature on authenticity, orientalism, the tourist gaze, and the second gaze.

Disclosure statement

No potential conflict of interest was reported by the authors.

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