How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam

ABSTRACT

This study aims to identify green-hotel attributes and determinants that contribute to guests’ intention generation for visiting a green hotel and practicing pro-environmental actions during their hotel stay. The study’s results find five dimensions (Customer benefit, Energy efficiency, Water efficiency, Recycling policy and Green characteristic) that underlie 24 green-hotel attributes. Out of the five dimensions, Customer benefit, Energy efficiency, and Green characteristic are found to positively affect pro-environmental value and attitude that in turn enhance intention to practice environmentally friendly actions and visit a green hotel, while pro-environmental value does not trigger pro-environmental attitude. Theoretical and managerial implications are discussed.

KEYWORDS:

• Green-hotel attributes
• perceived value
• attitude
• intention to practice eco-friendly actions
• intention to visit a green hotel

Disclosure statement

No potential conflict of interest was reported by the authors.