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Article

Tourist experience quality and loyalty to an island destination: the moderating impact of destination image

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Pages 43-59 | Received 23 Dec 2017, Accepted 20 Jun 2018, Published online: 18 Jul 2018
 

ABSTRACT

This study aims to explore the relationships among tourist experience quality, perceived value, perceived price reasonableness, tourist satisfaction with tour experience, and loyalty to an island destination by considering the moderating effect of destination image. The survey was distributed in person at an international airport. The findings revealed that tourists’ involvement with tours is the core of perceived value and price reasonableness, which increases tourists’ satisfaction. Perceived value is a stronger mediator between involvement and satisfaction than perceived price reasonableness. The moderating effect of island image is also uncovered. The theoretical and practical implications are discussed based on the findings.

Disclosure statement

No potential conflict of interest was reported by the authors.

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