App users’ emotional reactions and festival satisfaction: the mediating role of situational involvement

ABSTRACT

In the context of festivals, the proportion of mobile app users appears to be continuously rising. However, academia has not systematically researched festival-related apps. The few existing studies have primarily adopted the technology acceptance model to investigate the factors that influence the willingness of festival participants to use apps. By adopting situational involvement-related theories, the current study aims to explore the relationship between emotional reactions, the situational involvement of users of official festival apps, and users’ overall satisfaction with the festival, thus bridging the gap between the use of official apps and users’ experience satisfaction with the festival.

KEYWORDS:

• Festival
• app user
• emotional reactions
• satisfaction
• situational involvement
• Macau
• official app
• PAD theory
• marketing
• affective experience

Disclosure statement

No potential conflict of interest was reported by the authors.

Supplementary material

Supplemental data for this article can be accessed here.

Additional information

Funding

The author(s) received financial support for the research from the Macau Foundation: MF1925.