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Journal of Travel & Tourism Marketing Volume 37, 2020 - Issue 2
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Article

Vacation interests and vacation type preferences in Austrian domestic tourism

Teoman DumanDepartment of Business Administration, Epoka University, Tirana, AlbaniaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5977-5036
ORCID Icon,
Yusuf ErkayaDepartment of Management, International Burch University, Sarajevo, Bosnia and HerzegovinaORCID Iconhttps://orcid.org/0000-0002-3798-4635
ORCID Icon &
Omer TopalogluSilberman College of Business, Fairleigh Dickinson University, Teaneck, NJ, USAORCID Iconhttps://orcid.org/0000-0002-6669-3976
ORCID Icon
Pages 217-245 | Received 17 Jun 2019, Accepted 02 Mar 2020, Published online: 26 Mar 2020
 
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ABSTRACT

This research aimed to identify the vacation lifestyle patterns in Austrian domestic tourism. Through a scale development process with 561 domestic vacationers in Vienna, 12 vacation interest dimensions were determined. Emerging dimensions were further analyzed to identify their links with five tourism types (recreational, historical-cultural, environmental, thermal hot-spa, and urban tourism). The findings provide Austrian destination marketers with a new strategic perspective for segmentation analysis in the domestic tourism realm.

Disclosure statement

No potential conflict of interest was reported by the authors.

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