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ABSTRACT
This study used the experiential approach and cognition-affect-conation model approach to examine the effects of tourists’ mega-sports event experience and host city experience on the host city image, enjoyment of mega-sports event, enjoyment of the host city, and behavioral intentions (recommendations and revisit). Data were collected using an online questionnaire from 422 US tourists who attended the 2016 Summer Olympics in Rio de Janeiro. The results support the conceptual model and the relevance of introducing the affective component in the management of mega-sports events.
Disclosure statement
No potential conflict of interest was reported by the authors.