A bittersweet experience! The effect of mixed emotions on business tourists’ revisit intentions

ABSTRACT

This study is a first attempt to explore business tourists’ distinct emotional experiences, i.e. their mixed emotions during business trips. By providing and validating a moderated mediation model that connected mixed emotions with destination attractiveness, time pressure, and revisit intentions, we demonstrated that business tourists’ mixed emotions are generated by the interaction of destination attractiveness and time pressure. In addition, mixed emotions play a mediating role in the relationship between destination attractiveness and revisit intentions. This indirect effect is moderated by time pressure. Our findings reveal a specific mechanism underlying the development of business tourists’ revisit intentions.

KEYWORDS:

• Business tourist
• mixed emotions
• destination attractiveness
• time pressure
• revisit intentions
• tourism marketing
• emotional experience
• business trip
• tourism destination
• leisure tourism

Disclosure statement

No potential conflict of interest was reported by the authors.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This work was supported by the National Social Science Fund of China (No. 15BGL092).