Understanding beach tourists’ environmentally responsible behaviors: an extended value-attitude-behavior model

ABSTRACT

Environmentally responsible behaviors are highly relevant with the sustainability of beach tourism. Research goal is to provide acomprehensive framework for understanding the formation of beach tourists’ environmentally responsible behaviors. Building upon the value-attitude-behavior model, this study explores the relationship between environmental concerns and perceived consumer effectiveness and focuses on the moderating role of environmental interpretation. This study shows that tourists’ attitudes toward environmentally responsible behaviors, environmental concerns, and perceived consumer effectiveness affect their behaviors. Further, the level of environmental interpretation moderates the effects of perceived consumer effectiveness and environmental concerns on tourists’ environmentally responsible behaviors.

KEYWORDS:

• Beach tourists
• environmentally responsible behaviors
• value-attitude-behaviors model

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by the National Social Science Fund Project of China [17FGL005, 19BGL138]; Social Science Planning and Research Project of Qingdao [QDSKL1901017]; Social Science Planning Project of Shandong Province [17CLYJ40]; Ministry of Culture and Tourism of China [WMYC20181–057];Macro decision-making projects on Culture and Tourism(2021HGJCG04).