ABSTRACT
This study examines the relationship between how a television series presents the locations where it is filmed and the tourist experiences of its audience, combining content analysis and reception theory. The Spanish filming locations for Game of Thrones (HBO) were chosen as a case study. The findings suggest that tourists post more photographs on social media of locations that are shown longer on screen, that have more sequences of importance to the narrative structure and that characters interact with more intensely. These findings demonstrate the importance of the audiovisual text to the potential role of film in tourist destination promotion.
Acknowledgments
The authors would like to sincerely thank the reviewers for their constructive, detailed feedback and comments during the review process.
Disclosure statement
No potential conflict of interest was reported by the author(s).