ABSTRACT
This study investigates residents’ intention to support Muslim tourism (ITSMT) through the lens of residents of non-Islamic countries. By integrating the Social Exchange Theory (SET), Emotional Solidarity Framework (ESF) and the Theory of Reasoned Action (TRA), our findings confirmed that welcoming nature was the most salient factor to attenuate the negative effect of perceived risk from Islamophobia by South Korean and Americans residents. The fuzzy set Qualitative Comparative Analysis (fsQCA) suggested the three different configurations that can explain the formation of residents’ intentions. fsQCA also validated the importance of incorporating ESF, SET and TRA into a unified framework.
Disclosure statement
No potential conflict of interest was reported by the author(s).