Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends

ABSTRACT

This study evaluates the knowledge structure of pro-environmental behavior in the tourism and hospitality industry. Two bibliometric analyses explore current and emerging themes through bibliographic coupling analysis and co-word analysis. Findings depict that the current and emerging streams in pro-environmental behavior are primarily associated with the determinants of tourists’ behavior. The future streams suggest that themes are related to driving pro-environmental behavior through attitudes, values, norms and the development of satisfaction and loyalty. The implications of this study are relevant to stakeholders, operators, and destination practitioners to encourage and promote pro-environmental behavior as part of sustainability development initiatives.

KEYWORDS:

• Pro-environmental behavior
• tourism
• hospitality
• science mapping
• bibliometric analysis

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This research was supported by research fund from Universiti Malaysia Pahang Al-Sultan Abdullah Flagship Grant: Made in UMPSA. UMPSA Grant no. [PDU213001-3] and Ministry of Higher Education Malaysia under the Fundamental Research Grant Scheme FRGS/1/2022/SS01/UMP/02/2 (UMPSA Grant no. RDU220137).This work was supported by Institute of Information & Communications Technology Planning & Evaluation (IITP) under the metaverse support program to nurture the best talents (IITP-2023-RS-2023-00254529) grant funded by the Korea government (MSIT).