ABSTRACT
During the COVID-19 pandemic, consumers experienced mental health issues like anxiety, depression, and stress. As the pandemic eases and restrictions lift, a revenge tourism trend emerges. This study integrates the Compensatory Consumption Theory with the Belief-Desire-Intention model to explore the links between mental health issues and revenge tourism. It investigates how anxiety, depression, and stress drive escape/relaxation, and relationship strengthening motivations, leading to the intent for revenge tourism. This theoretical model offers a new perspective on revenge tourism, offers theoretical guidance for alleviating consumer mental health issues, and informs tourism industry marketing strategies.
Acknowledgments
This research was supported by the 4th Educational Training Program for the Shipping, Port and Logistics from the Ministry of Oceans and Fisheries, Korea.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Data availability statement
The corresponding author is willing to provide the datasets created during and/or analyzed during the current investigation upon reasonable request.
Correction Statement
This article has been republished with minor changes. These changes do not impact the academic content of the article.