ABSTRACT
This study explores the role of gastronomy information presentation quality (GIP-Q) in social media on gastronomy destination image (GDI) formation, drawing upon stimulus-organism-response theory. Data were gathered from 219 travelers from three gastronomy cities in Turkey using a structured self-administered questionnaire and analyzed using PLS-structural equation modeling. The results reveal that reliability, understandability, completeness, timeliness, believability, interpretability, and relevance dimensions positively affect the GIP-Q in social media. The findings also show that the GIP-Q in social media positively affects cognitive and affective GDI formation. This study offers insights to gastronomy industry professionals about enhancing travelers’ perceived GDI.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Data availability statement
The data set used in this paper is available upon request.