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Abstract
During his years as president of the United Farm Workers (UFW), Cesar Chavez delivered five eulogies for individuals who were killed while engaged in union activities. This paper argues that these “Accidental Martyrs” were rhetorically created by Chavez to serve as symbols for the union's cause. The eulogies helped Chavez to build a union community and to move the UFW's members to accept particular beliefs and to undertake specific acts. He also used the martyrs as models in his later speeches.