Introduction: W(h)ither Ideology?

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Acknowledgments

They thank Paul Johnson and Brian Ott for their advice.

Notes

We say “leprous,” not because ideology has been explicitly critiqued, but rather because the concept has simply been avoided or abandoned or left to the colony of “them Marxists.”

A fourth response was published by Michael Calvin McGee, who worried that the “ideological turn” would be reduced to a “method,” a habit among rhetorical critics in the 1970s and early 1980s (“Another Philippic”).

This is a sample used by Skinny Puppy in their song “Testure.” The sample is taken from the 1982 adult animated film, The Plague Dogs, in which two test animals, Snitter and Rowf, escape a lab and are pursued by humans. The full quote: “Have you ever thought, Rowf … that we won't need food when we're dead? Or names for that matter … I wonder who the buzzards will like best … You, or me … I hope you make sure we're properly dead before you start, old rip-beak!.”

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Notes on contributors

Dana L. Cloud

Dana L. Cloud is Associate Professor of Communication Studies at the University of Texas at Austin.

Joshua Gunn

Joshua Gunn is Associate Professor of Communication Studies at the University of Texas at Austin.