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Abstract
This study examined the discursive practices of military service members that work to reinforce hegemonic masculinity and heteronormativity in talk. Additionally, this study investigated how women and nonheterosexual men, discursively contest their ascribed subordinate status within the military. Interviews were conducted with 29 military service members and veterans. Findings revealed that hegemonic masculinity and heteronormativity were reinforced through discursive positioning, whereby military service members positioned the feminine other as a threat to military effectiveness. Those who were cast as feminine others, then, worked within and against this dominant discourse to assert themselves as effective members of the military organization.