Roots for an older rhetoric: On rhetorical effectiveness in the third world

This essay explores some of the pre‐rhetorical restraints in third‐world societies that condition the rhetorical act. Four factors extracted from third‐world settings which are of importance to the rhetorical critic are elaborated upon: role shifts; fashioning a suitable critical perspective; choosing a meaningful level of analysis; and defining exigence.

Notes

Mr. Starosta is Associate Professor of Communication Arts and Sciences, Howard University.